Gehry, Gensler, and Lessons Leading to TonicDM

Reg Prentice, CEO and founder of TonicDM, shares his journey from architecture school to leading innovation in design technology. With over a decade at Gehry Partners and nine years at Gensler, Reg’s career has centered on bridging architecture and technology — finding ways to make design processes smoother, smarter, and more collaborative.

In this episode, Reg discusses key lessons from his time at both firms, including the importance of active listening, understanding client needs, and creating tools that work seamlessly for architects. These insights directly shaped TonicDM, a cloud-based platform designed to simplify project communication for architecture and engineering firms.

Reg also reflects on the challenges of integrating technology into design workflows and why customer-focused innovation is essential for the future of the AEC industry.

This week at EntreArchitect Podcast, Gehry, Gensler, and Lessons Leading to TonicDM with Reg Prentice.

Learn more about Reg online at TonicDM, and connect with him on LinkedIn.

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Gabl CES

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Context & Clarity