What a $500M Tech Exit Taught Him About Building a Thriving Architecture Firm

What does a $500 million tech exit have to do with building a thriving architecture firm? In this episode, Amos Peleg shares his incredible journey—from a young man determined not to follow in his architect father’s footsteps, to building Pelleck Linehouse, a thriving 20-person architecture firm.

After six years of study split between Israel and New York City, Amos graduated from City College in 1999 and was quickly swept into the world of tech, joining a rooftop loft startup that sold for $550 million just three months later. That experience sparked his passion for entrepreneurship, launching a years-long pursuit of starting his own business through repeated trial and error.

Eventually, family needs brought Amos back to Israel, where he partnered with a close friend and rebuilt his father’s struggling firm. Along the way, he learned what it really takes to build a sustainable architecture practice—hiring the right people, identifying profitable niches, and designing processes that free him from the daily grind while still leading as CEO.

He reflects on lessons from architecture school under his father’s critical eye, working under a Holocaust survivor, and navigating the tension between personal passion and professional success. Through it all, Amos champions the power of vision, strategy, and Ikigai—aligning what you love, what you're good at, and what the world needs.

This week at EntreArchitect Podcast, What a $500M Tech Exit Taught Him About Building a Thriving Architecture Firm with Amos Peleg.

Learn more about Amos Peleg and his work at Peleg Kleinhause, and connect with him on LinkedIn.

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