Navigating Uncertainty: Economic Trends Every Small Firm Must Watch

In this episode of EntreArchitect Podcast, Mark R. LePage welcomes Kermit Baker, Chief Economist for the American Institute of Architects, for an in-depth conversation on how small firms can navigate today’s uncertain economic climate. Kermit unpacks the shifting landscape of the U.S. economy, the role of architecture within it, and why keeping a close eye on key indicators can help firms prepare for what’s ahead. From construction demand to housing starts and client investment trends, he explains the signals architects should monitor to remain proactive rather than reactive. His insights make clear that economic fluency isn’t optional for firm owners, it’s essential to building resilience.

Kermit also emphasizes the importance of strengthening client engagement in times of uncertainty. He shares how firms can position themselves by leaning into their unique competitive advantages, fostering trust, and maintaining clear communication with clients about costs, schedules, and long-term value. Rather than being sidelined by market shifts, architects who understand their differentiators and build deeper relationships can seize opportunities that arise, even when conditions feel unpredictable. These strategies are not just defensive, they’re the foundation for sustainable growth.

Listeners will also gain perspective from Kermit's extensive career analyzing architecture and construction trends. As the originator of the Architecture Billings Index and a long-time leader of the AIA Consensus Construction Forecast, his research and guidance are widely recognized across the profession. Drawing on decades of experience, Kermit offers practical advice for firm leaders looking to weather downturns, plan strategically, and thrive through economic cycles. This episode provides clarity and foresight for small firm architects ready to chart a steadier path through uncertain times.

This week at EntreArchitect Podcast, Navigating Uncertainty: Economic Trends Every Small Firm Must Watch with Kermit Baker.

Learn more at AIA.org, and connect with Kermit on LinkedIn.

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