The Power of Placemaking at Skylab Architecture

In this episode of the EntreArchitect Podcast, Mark R. LePage explores holistic design process architecture with Susan Barnes and Robin Wilcox of Skylab. Based in Portland, Skylab integrates architecture, interiors, and master planning into one seamless approach. Their work shows that design is more than solving problems. It is storytelling and placemaking. Susan and Robin share how curiosity and a deep understanding of people and place guide every project. The result is memorable environments that connect with both users and communities.

Susan Barnes discusses her path into architecture and what motivates her design leadership. She believes that architecture should be timeless and anchored in material quality. Susan led the team behind Nike’s World Headquarters Serena Williams Building, a project shaped by careful listening and stakeholder collaboration. She explains why holistic design process architecture puts people first and helps teams make decisions that stay true to project goals. For Susan, a refined concept emerges only when everyone feels valued and heard.

Robin Wilcox brings the conversation into the world of resort, hospitality, and large-scale commercial projects. He has guided the design of destinations like the Deer Valley Masterplan, the A-Frame Club in Colorado, and new work at Telluride Ski and Golf. Robin explains how collaboration and storytelling drive alignment among large project teams. He believes design must respond to the land and the culture of a place to create lasting value. Together, Susan and Robin offer a clear message: meaningful architecture happens when relationships, story, and place lead the process.

This week at EntreArchitect Podcast, The Power of Placemaking at Skylab Architecture with Susan Barnes & Robin Wilcox.

Learn more about Susan and Robin at Skylab Architecture, and connect with them on Instagram and LinkedIn.

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