Follow the journey of Keeley Favoino, CPA, from her background in accounting at various organizations, including EY, Starbucks, OfferUp, and Farmer's Fridge, before joining Foxtrot, a modern corner store concept. Foxtrot's accounting department was initially focused on bookkeeping, but as the company grew, so did the need for a more robust accounting system. Keeley led the transformation from cash basis accounting to GAAP financials using QuickBooks Online, creating streamlined processes and establishing communication channels between departments. As Foxtrot continued to expand, Keeley and her team decided to upgrade to NetSuite, a platform that could better handle their reporting needs and integrate well with their existing tech stack.

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Chapters

• (00:22) - Preview: Being curious and finding the right fit

Connect with Our Guest, Keeley Favoino

LinkedIn: https://www.linkedin.com/in/keeley-favoino/

Learn more about Foxtrot

https://foxtrotco.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Blake Oliver is joined by Katherine Studley and Jim Swiech, the founders of Prisma Tax Group. Katherine and Jim specialize in helping OnlyFans creators and sex workers with their accounting and tax needs. They discuss the unique challenges facing these clients, as well as the common misconceptions and stereotypes surrounding the industry. Katherine shares how she built her business through TikTok and Instagram, and Jim explains how their pricing structure and hiring practices have contributed to their success. Tune in to learn more about this fascinating and underserved niche in the accounting world.

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Chapters

• (00:00) - Preview: Everyone deserves judgment-free financial representation

Connect with Our Guests

Katherine Studley:
 
LinkedIn: https://www.linkedin.com/in/katherine-studley
Twitter: https://twitter.com/theonlyconsult
Facebook: https://www.facebook.com/katherine.studley
Instagram: https://www.instagram.com/the_only_consultant
TikTok: https://www.tiktok.com/@the_only_consultant

Jim Swiech

LinkedIn: https://www.linkedin.com/in/james-swiech-cpa-b9334420/

Learn more about Prisma Tax Group

https://www.prismatax.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

In this episode of the Earmark Accounting Podcast, Blake talks with Stacey Feldman, CPA, about her experiences in the world of CPG and accounting at PopSockets. They look at the challenges of scaling a startup, from tracking components in a supply chain to accounting for inventory costs. Stacey also reveals insights around simplifying supply and the importance of real-time data for accurate accounting.

Sponsor
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Chapters

• (00:00) - Preview: The importance of merging accounting and finance

Connect with Our Guest, Stacey Feldman

LinkedIn: https://www.linkedin.com/in/feldmanstacey/

Learn more about Full Send Finance

https://www.fullsendfinance.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Ariel Menche recounts his FP&A journey - from his tenure with KPMG and the WWE, to FP&A consulting to startups. His strategic financial advisory story highlights valuable FP&A lessons, including insights about data's impact on a CFO's role and establishing best practices for financial model development.

Sponsor
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Chapters

• (00:00) - Strategic finance

Learn more about Raftel Strategy

https://raftelstrategy.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

In this episode, Blake and Ron Baker discuss the subscription economy. They delve into the origins of the terminology and how CPAs and accountants can provide more value to their clients by prioritizing relationships over services. This is a must-listen for anyone interested in the subscription industry, which is projected to surpass $1 trillion by 2025.

Many thanks to our sponsor, Anchor!
To learn more about Anchor, visit https://earmarkcpe.promo/anchor

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Chapters

• (00:00) - Preview: A firm can't be everything to everyone

Connect with Our Guest, Ron Baker

LinkedIn: https://www.linkedin.com/in/ronbaker1/
Twitter: https://twitter.com/ronaldbaker

Learn more about Verasage

Website: http://verasage.com

Get Ron's book

"Time's Up!: The Subscription Business Model for Professional Firms": https://amzn.to/3y7Gfxb

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

We’re talking to Chase Birky, CEO and co-founder of Dark Horse CPAs, a non-traditional CPA firm. Learn the advantages and challenges of being a CPA firm, the importance of creating a positive work environment for staff, and the need for the accounting profession to attract and retain more young talent. Tune in to hear insights into alternative paths for CPAs and how the industry can work towards creating a more sustainable and fulfilling workplace culture.

Many thanks to our sponsor, LiveFlow!
To learn more about LiveFlow, visit https://earmarkcpe.promo/liveflow

• (00:00) - EAP 42

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Connect with Chase Birky
LinkedIn: https://www.linkedin.com/in/chasebirky/

Learn more about Dark Horse CPAs
Website: http://darkhorse.cpa

Connect with Blake Oliver, CPA
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Tim Petrey shares his journey from starting as a receptionist to becoming a partner in his CPA firm and founder of a payroll service. He discusses how his firm, HD Davis CPAs, evolved from a tax business to a full-service advisory firm and how they acquired small practices to grow. Tim also emphasizes the importance of adopting technology to streamline processes. Tune in to hear more about Tim's journey and the lessons he learned along the way.

Many thanks to our sponsor, LiveFlow!
To learn more about LiveFlow, visit https://earmarkcpe.promo/liveflow

• (00:00) - Preview: We want to be the Chick-fil-A of payroll providers

Download the Earmark CPE App
 
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Connect with Our Guest, Tim Petrey

LinkedIn: https://www.linkedin.com/in/petreycpa/

Learn more about HD Davis CPAs

Website: http://hddaviscpas.pro

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Blake Oliver is joined by Ben Sutton, the founder of Mazuma. Mazuma offers core monthly bookkeeping services, reconciliations, basic financials, and tax returns for a flat fee of $180 per month. Ben believes small businesses need services traditional accounting firms don't provide, and he wanted to give them the support they need. He found it possible to offer bookkeeping services at a low cost, as long as the scope of services and what clients can and cannot do is carefully limited.

Many thanks to our sponsor, LiveFlow!
To learn more about LiveFlow, visit https://earmarkcpe.promo/liveflow

Download the Earmark CPE App
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• (00:00) - Episode 40

Learn more about Mazuma
Website: http://mazumausa.com

Connect with Blake Oliver, CPA
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Half of accountants believe that diversity is important. Half do not. Meanwhile, efforts to increase diversity in accounting firms have had disappointing results. Todd Shapiro and Kari Natale of the Illinois CPA Society join to discuss why and what the profession should do about it.

Many thanks to our sponsor, LiveFlow!
To learn more about LiveFlow, visit https://earmarkcpe.promo/liveflow

Download the Earmark CPE App
 
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• (00:00) - Preview: Coninue to talk about the diversity issues

Read "A CPA Diversity Report: Uncovering the Barriers to Success"
https://www.icpas.org/information/professional-issues/cpa-diversity

Connect with Our Guests

Todd Shapiro
LinkedIn: https://www.linkedin.com/in/todd-shapiro-536b6b1/

Kari Natale
LinkedIn: https://www.linkedin.com/in/karinatale/

Learn more about the Illinois CPA Society

http://icpas.org

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Sign up to get free CPE for listening to this podcast

https://earmarkcpe.com

Download the Earmark CPE App
 
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Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelly/
Learn more about Reconciled: https://reconciled.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/