Marcus Sheridan built a thriving swimming pool company in the middle of the Great Recession by understanding buyer's questions and using his marketing to address them with complete transparency. That strategy became the foundation of They Ask, You Answer, a framework now used by leading businesses around the world. In this episode, Sheridan shares how teaching homeowners builds credibility. He reveals why most marketing fails to earn trust and what companies can do to enhance their messaging. He also breaks down how to improve your website content and stay ahead on SEO in the new era of AI-dominated page views.

In this episode you'll learn:

• The four pillars of a known and trusted brand
• What the "pride cycle" is and how it affects business decisions
• The ways AI effect SEO and how to stay ahead
• What trust signals are and where to use them
• How to use video to strengthen your brand
• Which tools can measure the authenticity of your marketing message

Learn more about Marcus Sheridan here.

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