Why bother with upsells? Simple math: if your average job is $400 and you add justone $100 upsell that 40% of customers say yes to, you're looking at an extra$40 per job – on 20 jobs a month, that's $800 more in your pocket with almostzero marketing cost.

Thesearen't big projects; they're quick, visible wins that solve small problemscustomers didn't even know they had – or remind them of something they keepmeaning to fix

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