Our guest for today is Alex Song, the CEO, and co-founder of Innovation Department, a Manhattan-based tech-powered start-up studio that builds consumer brands. At Innovation Department, they understand that Amazon is an incredible platform, and they enjoy using it to launch their brands, in parallel with their direct-to-consumer websites. Alex believes that working with Amazon, rather than against it, is the best way to help start-up brands reach audiences and build brand visibility.

Today we’re sharing with you another live conversation rounding up a few months' worth of new features and developments in Amazon's Sponsored Brands. This is a really popular ad type for the brand registered sellers and vendors on Amazon because they show up right at the top of search results. This ad type has been around for about two years now, and many features and upgrades have been added, as well as some new targeting options.

Today we’re sharing with you a very interesting conversation approaching the topic of Amazon Livestream. CEO Kiri Masters and Advertising Director Stefan Jordev were streaming live on LinkedIn and Facebook last week, but since the technology was not on our side, we wanted to revamp the session and share this insightful talk with our audience.

https://www.linkedin.com/in/kiri-masters/

https://www.linkedin.com/in/jordevstefan/

https://www.business.com/articles/how-smbs-use-amazon-livestream/

Today we’re sharing with you a very exciting episode approaching the topic of Amazon Attribution. Bobsled CEO Kiri Masters and Advertising Director Stefan Jordev were streaming live on LinkedIn and Facebook last week, and we wanted to share this insightful discussion with our podcast listeners as well. So we’re kicking out a new format on the podcast, with this new series of live broadcasts breaking down various Amazon advertising and PPC topics.

Today we are joined by Anne Mezzenga and Chris Walton, the co-CEOs of Omni Talk, and the co-founders of Third Haus, which is a co-working space in a retail lab in Minneapolis. Anne and Chris are really putting a lot out into the world, being involved in many different retail projects, both virtual, and locally in Minneapolis. In today's episode, we discuss how brick and mortar retail is changing, and how brands should adapt.

Phillip Jackson and Brian Lange from the Future Commerce Podcast are here today for an amazing discussion about retail trends. Phillip and Brian started Future Commerce three years ago, initially just as a podcast, but they quickly realized that their platform was trusted by more people than they had ever thought it would be. The attention they received allowed them to partner with some of the most prestigious organizations in the retail world and really have an impact.

In today’s episode, we are joined by Bobsled Client Project Manager Jordan Ripley, who is back on the show, this time together with one of his clients, James Ray from Little Seed Farm. Fairly recently, Little Seed Farm transitioned from Vendor to Seller Central, where they now sell directly to their Amazon customers.

Find out more about Little Seed Farm > https://littleseedfarm.com/

Use the code BOBSLED to get 15% off your first order.

Welcome to another episode of the “Amazon for CMOs” podcast series! We are very excited to announce that today the book is live, and you can get a Kindle version for free. “Amazon for CMOs” represents a strategic resource for navigating the Amazon Economy, whether you are a CMO looking to expand your knowledge, or you interact with a CMO and would like to understand their strategic perspective.

We are thrilled to announce the launch of our new project called The Marketplace Institute. We are bringing you the world's first Amazon helpline along with an extensive Amazon knowledge base, weekly news digests, peer masterminds and more.

At the moment, we are enrolling new members by application only, so make sure you apply today, capacity is limited to 100 members. 

Go to https://themarketplaceinstitute.com/

It’s time for another installment of our “Amazon for CMOs” podcast series. This week we’re coming back with a replay of a very insightful conversation Kiri had with Sarah LaVallee, VP of Ecommerce at Wandering Bear Coffee. Sarah talks about the contrast between the brand experience with Wandering Bear Coffee and I And Love And You, particularly as it pertains to Amazon and marketplaces because she faced two very different objectives with each of the companies.