Welcome to another episode of the “Amazon for CMOs” podcast series! We are very excited to announce that today the book is live, and you can get a Kindle version for free. “Amazon for CMOs” represents a strategic resource for navigating the Amazon Economy, whether you are a CMO looking to expand your knowledge, or you interact with a CMO and would like to understand their strategic perspective.

We are thrilled to announce the launch of our new project called The Marketplace Institute. We are bringing you the world's first Amazon helpline along with an extensive Amazon knowledge base, weekly news digests, peer masterminds and more.

At the moment, we are enrolling new members by application only, so make sure you apply today, capacity is limited to 100 members. 

Go to https://themarketplaceinstitute.com/

It’s time for another installment of our “Amazon for CMOs” podcast series. This week we’re coming back with a replay of a very insightful conversation Kiri had with Sarah LaVallee, VP of Ecommerce at Wandering Bear Coffee. Sarah talks about the contrast between the brand experience with Wandering Bear Coffee and I And Love And You, particularly as it pertains to Amazon and marketplaces because she faced two very different objectives with each of the companies.

I hope that this news digest helps you interpret and analyze the rapidly changing world of selling on (or to) Amazon. I welcome your feedback on this new initiative!

This is another episode in our Amazon For CMOs podcast series, where we're talking to retail executives and CMOs to find out what they are doing, regarding Amazon, in their companies. 

Today we're sharing Kiri's conversation with Mark Power, the co-author of her new book, Amazon for CMO's. Kiri and Mark talk about how the book came to be, and why they chose the approach that they did, which was to focus on the voice of the industry through interviews with actual CMOs and practitioners.

I hope that this news digest helps you interpret and analyze the rapidly changing world of selling on (or to) Amazon.

I welcome your feedback on this new initiative!

Today's interview is with Leo Trautwein, the interim Chief Marketing Officer and Chief Digital Officer at Basic Research, a general personal-care umbrella company that creates products for weight-loss and cosmetic skincare. Before joining Basic Research, Leo was Vice-President of E-commerce and Strategic Development at Vista Outdoor, Vice-President of Mobility Operations at Rivian Automotive, and also Vice-President of Direct-To-Consumer and Revenue Development at Jarden Corporation.

Dear Bobsled Clients, 

On behalf of Kiri who’s out of the office this week, I’m sharing our weekly Amazon news digest. I hope that this news digest helps you interpret and analyze the rapidly changing world of selling on (or to) Amazon.  We welcome your feedback on this new initiative!

It’s time for another installment of our Amazon For CMOs Podcast Series and today we're talking to Byron Kerr, a trailblazer in the functional, executive-level role of Director of Marketplaces, or Head of Amazon, within his company - Tuft & Needle.

Byron on LinkedIn: https://www.linkedin.com/in/byronjkerr

Tuft & Needle: https://www.tuftandneedle.com/

Amazon for CMOs: http://www.amazonforcmos.com/

Dear Bobsled Clients,

I hope that this news digest helps you interpret and analyze the rapidly changing world of selling on (or to) Amazon.

I welcome your feedback on this new initiative!