I hope that this news digest helps you interpret and analyze the rapidly changing world of selling on (or to) Amazon. I welcome your feedback on this new initiative!

This is another episode in our Amazon For CMOs podcast series, where we're talking to retail executives and CMOs to find out what they are doing, regarding Amazon, in their companies. 

Today we're sharing Kiri's conversation with Mark Power, the co-author of her new book, Amazon for CMO's. Kiri and Mark talk about how the book came to be, and why they chose the approach that they did, which was to focus on the voice of the industry through interviews with actual CMOs and practitioners.

I hope that this news digest helps you interpret and analyze the rapidly changing world of selling on (or to) Amazon.

I welcome your feedback on this new initiative!

Today's interview is with Leo Trautwein, the interim Chief Marketing Officer and Chief Digital Officer at Basic Research, a general personal-care umbrella company that creates products for weight-loss and cosmetic skincare. Before joining Basic Research, Leo was Vice-President of E-commerce and Strategic Development at Vista Outdoor, Vice-President of Mobility Operations at Rivian Automotive, and also Vice-President of Direct-To-Consumer and Revenue Development at Jarden Corporation.

Dear Bobsled Clients, 

On behalf of Kiri who’s out of the office this week, I’m sharing our weekly Amazon news digest. I hope that this news digest helps you interpret and analyze the rapidly changing world of selling on (or to) Amazon.  We welcome your feedback on this new initiative!

It’s time for another installment of our Amazon For CMOs Podcast Series and today we're talking to Byron Kerr, a trailblazer in the functional, executive-level role of Director of Marketplaces, or Head of Amazon, within his company - Tuft & Needle.

Byron on LinkedIn: https://www.linkedin.com/in/byronjkerr

Tuft & Needle: https://www.tuftandneedle.com/

Amazon for CMOs: http://www.amazonforcmos.com/

Dear Bobsled Clients,

I hope that this news digest helps you interpret and analyze the rapidly changing world of selling on (or to) Amazon.

I welcome your feedback on this new initiative!

We're having a conversation with a special guest, Charlie Cole, today. Charlie has been in e-commerce for more than ten years. He is both the Global Chief E-commerce Officer at Samsonite and the Chief Digital Officer at TUMI. He is also is one of the retail executives that Kiri interviewed for her upcoming book, “Amazon For CMOs”.

Reach out to Charlie on LinkedIn: https://www.linkedin.com/in/charliecole/

Get a free copy of "Amazon for CMOs": http://www.amazonforcmos.com/

For the next couple of weeks, we're sharing an extra Ecommerce Braintrust episode every week! These weekly "News Digests" are a round-up of the biggest Amazon-related news from the past week. But we don't stop there. Kiri gives her take on the news and what it actually means for brands selling on Amazon.

Enjoy, and let us know what you think!

Calvin Lammers, the Director of E-Commerce at Spindrift is on the Ecommerce Braintrust podcast today! In this episode, we learn all about Calvin’s career path as well as the challenges and opportunities he discovered while working in the CPG category. Tune in today and listen to the full story!

Connect with Calvin: https://www.linkedin.com/in/calvinlammers/?locale=zh_CN

Sign up to get a free Kindle copy of Kiri’s new book: https://www.amazonforcmos.com/