eCommerce Master Plan

eCommerce Master Plan

By Chloe ThomasBusinessEntrepreneurshipTechnologyMarketing
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eCommerce Master Plan episodes

  • eCommerce MasterPlan | 537: From Design to Impact: How to Champion Sustainable Growth with Leslie Roumilhac

    Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce.

    Hit PLAY to hear:

    • Why shouting about sustainability might hurt your brand
    • How LimeSharp blends design with eco-friendly practices
    • The smart way to guide customers toward greener choices
    • Why honesty (not perfection) wins loyal customers
    • The big opportunity brands are missing in circular commerce

      • Key timestamps to dive straight in:

      [03:12] UX design journey from Paris to London.

      [09:22] Sustainability: transparency over greenwashing.

      [10:14] Transparent product sourcing and efforts.

      [13:55] Timing of sustainability education.

      [16:44] Post-purchase sustainability challenges.

      [18:33] Listen to Leslie’s Top Tips!

      Full episode notes here: https://ecmp.info/537

      Be part of Episode 500 >>> https://ecmp.info/500

      Download our new ebook… https://ecmp.info/ebook 500 Tips to Increase Your Profits

      Get all the links and resources we mention & join our email list at https://ecmp.info

      Love the show? Chloe would love your feedback – leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

      Interested in being a Sponsor?go here: https://ecmp.info/sponsor

      This podcast uses the following third-party services for analysis:

      Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

      29 min
    • eCommerce MasterPlan | 536: The Circular Business Model that Works for Haines Collection with Jules Haines

      Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles.

      Hit PLAY to hear:

      • The shocking truth about homeware textile waste (it’s bigger than you think!)
      • How Jules turned leftover fabrics into a thriving business
      • The clever way old textiles are becoming construction materials
      • Why curating quality products is key to building customer trust
      • Jules’ powerful advice for starting a sustainable business — even without all the answers
      • The upcoming legislation that could change the textile industry forever

        • Key timestamps to dive straight in:

        [05:33] Entrepreneurial persistence amid uncertainty.

        [09:09] Curating luxury leftover fabrics.

        [12:33] Curating luxury with care.

        [13:28] Streamlined upholstery and charity solutions.

        [18:46] Discounted luxury for diverse customers.

        [21:20] Accountability and small steps matter.

        [22:29] Listen to Jules’ Top Tips!

        Full episode notes here: https://ecmp.info/536

        Download our ebook >> https://ecmp.info/ebook “500 Top Tips to Make Your eCommerce Business More Profitable”

        Download our new ebook… https://ecmp.info/ebook 500 Tips to Increase Your Profits

        Get all the links and resources we mention & join our email list at https://ecmp.info

        Love the show? Chloe would love your feedback – leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

        Interested in being a Sponsor?go here: https://ecmp.info/sponsor

        This podcast uses the following third-party services for analysis:

        Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

        35 min
      • eCommerce MasterPlan | 535: needi’s Gifting Formula for 7-Digit Growth and Success with Louise Doyle

        Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in sales.

        Hit PLAY to hear:

        • How a corporate gift can make or break a business relationship
        • The secret to scaling an eCommerce marketplace without chaos
        • Why AI + human touch is the winning formula for personalized gifting
        • The surprising way needi hit £1.5M in sales (and what you can learn!)
        • How to make your brand unforgettable with the right gift strategy

          • Key timestamps to dive straight in:

          [03:38] Birth of needi: motivating global teams.

          [07:33] Practical gifts over traditional ones.

          [12:05] AI-driven gift selection solution.

          [13:05] Thoughtful gift giving insights.

          [17:36] Recruiting innovative merchant partnerships.

          [19:57] Listen to Louise’s Top Tips!

          Full episode notes here: https://ecmp.info/535

          Download our ebook >> https://ecmp.info/ebook “500 Top Tips to Make Your eCommerce Business More Profitable”

          Download our new ebook… https://ecmp.info/ebook 500 Tips to Increase Your Profits

          Get all the links and resources we mention & join our email list at https://ecmp.info

          Love the show? Chloe would love your feedback – leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

          Interested in being a Sponsor?go here: https://ecmp.info/sponsor

          This podcast uses the following third-party services for analysis:

          Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

          31 min
        • eCommerce MasterPlan | 534: How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability

          Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products.

          They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms.

          Hit PLAY to hear:

          • How a B Corp eCommerce business builds sustainability into its core strategy
          • The secret to helping customers make greener choices—without forcing them
          • Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses
          • How cutting carbon can actually save your money
          • The biggest sustainability mistakes businesses make (and how to avoid them!)

            • Key timestamps to dive straight in:

            [04:01] Unexpected career pathways.

            [07:26] B Corp planning and priorities.

            [12:35] “Seed Bank: Empowering Vegan Cooking”

            [14:15] Focusing sustainability efforts in B Corps.

            [19:47] Double materiality: cost and risk analysis.

            [23:33] “Embracing Business Sustainability Strategies”

            [26:01] Listen to Jane’s Top Tips!

            Full episode notes here: https://ecmp.info/534

            Download our ebook >> https://ecmp.info/ebook “500 Top Tips to Make Your eCommerce Business More Profitable”

            Download our new ebook… https://ecmp.info/ebook 500 Tips to Increase Your Profits

            Get all the links and resources we mention & join our email list at https://ecmp.info

            Love the show? Chloe would love your feedback – leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

            Interested in being a Sponsor?go here: https://ecmp.info/sponsor

            This podcast uses the following third-party services for analysis:

            Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

            36 min
          • eCommerce MasterPlan | 533: How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success

            Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery.

            Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including the Ministers award for leadership for sustainability for Scott efforts within the business and broader business community.

            Hit PLAY to hear:

            • How an Air Force officer became a 7-figure eCommerce entrepreneur
            • The key business mistake most creatives make—and how to avoid it
            • Scott’s 2 simple questions that drive consistent business growth
            • Why saying no more often can skyrocket your success
            • The surprising way sustainability can boost your bottom line
            • How a jigsaw puzzle idea turned into a major sales win

              • Key timestamps to dive straight in:

              [05:25] Balancing creativity and business skills.

              [08:18] Experiencing Australia through photography.

              [11:35] Lifestyle-driven business model choice.

              [13:23] Two key business questions.

              [16:06] How saying ‘no’ improves brand clarity.

              [19:04] Connecting with nature: raising awareness.

              [22:40] Promoting Australian manufacturing sustainability.

              [24:00] Listen to Scott’s Top Tips!

              Full episode notes here: https://ecmp.info/533

              Download our ebook >> https://ecmp.info/ebook “500 Top Tips to Make Your eCommerce Business More Profitable”

              Download our new ebook… https://ecmp.info/ebook 500 Tips to Increase Your Profits

              Get all the links and resources we mention & join our email list at https://ecmp.info

              Love the show? Chloe would love your feedback – leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

              Interested in being a Sponsor?go here: https://ecmp.info/sponsor

              This podcast uses the following third-party services for analysis:

              Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

              39 min
            • eCommerce MasterPlan | 532: The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet

              Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.

              Hit PLAY to hear:

              • How Sarah Raven skyrocketed from £8M to £22M in sales
              • The UX and tech strategies that drive higher conversions
              • Why bundling products boosts sales (without discounts!)
              • The secret to making sustainability a business advantage
              • How to simplify your tech stack for smarter growth
              • Must-know tips for improving your site’s search & UX

                • Key timestamps to dive straight in:

                [04:36] Emma’s career journey: dining room to eCommerce.

                [08:35] Focus: UX and customer journey.

                [12:00] Eco-friendly, customer-centric nursery.

                [15:50] Refocus with MoSCoW prioritization method.

                [18:52] “Keys to Business Success”

                [21:06] Optimise website search for sales.

                [23:41] Listen to Ash’s Top Tips!

                Full episode notes here: https://ecmp.info/532

                Download our ebook >> https://ecmp.info/ebook “500 Top Tips to Make Your eCommerce Business More Profitable”

                Download our new ebook… https://ecmp.info/ebook 500 Tips to Increase Your Profits

                Get all the links and resources we mention & join our email list at https://ecmp.info

                Love the show? Chloe would love your feedback – leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

                Interested in being a Sponsor?go here: https://ecmp.info/sponsor

                This podcast uses the following third-party services for analysis:

                Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

                35 min

              About eCommerce Master Plan

              From the publisher's feed

              Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for.