In this episode of the Econ Dev Show, tourism expert Lynn Fuhler, former tourism director of Clearwater and Clearwater Beach area and author of two books on festival management, discusses the intricacies of organizing successful events and festivals. She shares her experience as the former chairman of the Clearwater Jazz Holiday, insights on community revitalization through arts and tourism, and emphasizes the importance of proper event planning, including post-event evaluation and the four key elements necessary for tourism development.
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Actionable Takeaways for Economic Developers
Focus on sustainable tourism initiatives rather than just chasing big industrial projectsEnsure four key elements are in place: government support, infrastructure, community support, and proper planningUse events and festivals as consistent economic drivers rather than relying solely on large, unstable employersImplement thorough post-event evaluation processes to continuously improveBuild strong volunteer networks and management systems for community eventsCreate infrastructure that serves multiple purposes (like transportation routes that benefit both tourism and industry)Recognize the role of arts communities in revitalizing declining areasDocument processes and maintain organized records for event planning continuityConsider tourism as a reliable employer for entry-level and service industry workersFoster collaboration between government, business, and community stakeholders for successful tourism initiativesSpecial Guest: Lynn Fuhler.
Links:
Secrets to Successful Events: How to Organize, Promote and Manage Exceptional Events and FestivalsSecrets to Successful Events Resource Guide: 42+ Easy-To-Use Forms and Tools to Save You Time and MoneyWebsites Designed to Drive Visitors | Build Relationships | Grow CustomersLynn Fuhler, Flying Compass | Tourism Marketing + Event Consultant Serving the Travel, Outdoor + Leisure IndustriesLynn Fuhler - Event and Festival Management Author, SpeakerAuthor Nonprofit Boards + Management Leadership and Festival + Event Management Expert, Speaker, CoachTopic on VimeoGrants on Vimeo