This October, we’re celebrating 8 years of Behavioral Grooves! To mark the occasion, we’re digging into our archives and re-sharing some of our most popular and thought-provoking conversations every Thursday for the next two months.

The celebration builds to our Anniversary Event on October 16th in Minneapolis, where fan favorite Nick Epley will lead the audience in a live social experiment and conversation about the science we all love.

Space is limited—grab your tickets now through the link in the show notes and join us for an unforgettable night of behavioral science, connection, and fun!

And now - our throwback of the week!

Bob McKinnon—host of the Attribution podcast and author of America’s Dreaming—joins us to unpack the stories we tell about success and failure. Bob challenges the “fundamental attribution error,” showing how luck, privilege, and social connections shape life outcomes far more than we often admit. Together, we explore the ethics of marketing, the hidden role of systemic barriers, and how reframing our narratives can foster empathy and bridge divides. With storytelling, history, and even music woven in, this conversation reveals how compassionate curiosity can help us see both ourselves and others more clearly.

Behavioral Grooves LIVE in Minneapolis!

America's Dreaming by Bob McKinnon

Neil Diamond - I am…I said

Tracy Chapman - Fast Car