On this week's episode of Artist Friendly, Joel Madden is joined by Elliot Grainge.

As the CEO of Atlantic Records, Grainge embodies the very ethos of “Artist Friendly,” promoting a hands-off approach and trusting the process.

Before stepping into that role, though, he was releasing independent music through his label ⁠10K Projects⁠, founded shortly after graduating from Northeastern University (using ⁠money earned from flipping an apartment⁠ in Boston).

Over the years, he’s signed a slew of talent, including ⁠Ice Spice⁠, ⁠iann dior⁠, and ⁠Trippie Redd⁠.

During the episode, Madden sits down with his brother-in-law for a rare and personal conversation. They dive into family, fatherhood, and the music business while reflecting on love, loss, resilience, and what it takes to build a lasting legacy.

Listen to their conversation on Artist Friendly wherever you listen to podcasts. You can also watch the episode over at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Veeps⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. 

Follow Artist Friendly!

IG: @artist.friendly

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Host: Joel Madden, @joelmadden

Executive Producers: Joel Madden, Benji Madden, Jillian King

Producers: Josh Madden, Joey Simmrin, Janice Leary

Visual Producer/Editor: Ryan Schaefer

Audio Producer/Composer: Nick Gray

Music/Theme Composer: Nick Gray

Cover Art/Design: Ryan Schaefer

Additional Contributors: Anna Zanes, Neville Hardman

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