Welcome to an enlightening discussion with James Fishback, CEO and Co-Founder of Azoria, a pioneering investment firm advocating for meritocracy and excellence in the corporate world. In this episode, James explores the radical (yet common-sense) principles behind Azoria's upcoming meritocracy-focused ETFs set to launch in 2025. Learn about the strategic approach of investing in non-woke companies like Tesla and NVIDIA and why James believes that meritocracy is vital for corporate success and economic growth. Join us as we delve into how returning to first principles can lead to greater efficiency and unlock the true potential of American businesses. A must-watch for investors, entrepreneurs, and anyone passionate about fostering meritocracy and innovation in today's market.