Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.

In this episode, we discuss:

• Why you should use predictive analytics in email marketing
• The importance of data-driven decision-making
• How to optimise email campaigns through smart segmentation and timing

Dive in:

[03:50] Danie’s interesting eCommerce journey.

[06:55] AI in predictive analytics recognizes patterns in data.

[10:00] Three things you need for predictive analytics.

[12:42] Setting up predictive analytics.

[15:53] Identify profitable customers and manage churn risk.

[17:41] Importance of churn risk, lifetime value, returning customers.

[20:31] Daniel’s Insider Tips!

Find the notes here: https://keepopt.com/195

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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