Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable.

Zero Party Data – what is it? How do you get it? Why do you need it? How do you use it?

I met today’s guest at an eCommerce conference run by the Shopify agency swanky– and he was so great at explaining all this – I had to get him on the show so you all could benefit too.

[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]

Episode sponsored by Klaviyo

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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