Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA.In this episode we discuss:<ul><li>Being smarter and more transparent with consumer data</li><li>Getting the most out of our email campaigns </li><li>Optimising website design for dark mode and mobile </li><li>Practical applications for AI </li><li>How and when to use automation </li><li>Deliverability and security </li></ul> Get 30% off Omnisend for your first three months >> <a href="https://keepopt.com/omnisend" rel="noopener noreferrer" target="_blank">https://keepopt.com/omnisend</a> Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA. In this episode we discuss:Being smarter and more transparent with consumer dataGetting the most out of our email campaigns Optimising website design for dark mode and mobile Practical applications for AI How and when to use automation Deliverability and security Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA.In this episode we discuss:<ul><li>Being smarter and more transparent with consumer data</li><li>Getting the most out of our email campaigns&nbsp;</li><li>Optimising website design for dark mode and mobile&nbsp;</li><li>Practical applications for AI&nbsp;</li><li>How and when to use automation&nbsp;</li><li>Deliverability and security </li></ul> Get 30% off Omnisend for your first three months &gt;&gt; <a href="https://keepopt.com/omnisend" rel="noopener noreferrer">https://keepopt.com/omnisend</a> Download our ebook &gt;&gt; https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Email Marketing: Maximise Your 2023 Email Performance with Komal Helyer

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Google Ads
- Next Mini-Series = SEO
- Last Mini-Series = Email and SMS
 
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday. 
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. 
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Google Ads - Next Mini-Series = SEO - Last Mini-Series = Email and SMS Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Google Ads
- Next Mini-Series = SEO
- Last Mini-Series = Email and SMS
 
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, &amp; Improving Conversion Rates

You can hear a new episode for free every Wednesday. 
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&amp;A webinar where you get to ask your questions of our guests. 
&gt;&gt; Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

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Email Marketing: Maximise Your 2023 Email Performance with Komal Helyer

Email Marketing: Maximise Your 2023 Email Performance with Komal Helyer

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