Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA.

In this episode we discuss:

• Being smarter and more transparent with consumer data
• Getting the most out of our email campaigns 
• Optimising website design for dark mode and mobile 
• Practical applications for AI 
• How and when to use automation 
• Deliverability and security

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