We've covering a more advanced email marketing tactic with dotdigital's Gavin Laugenie. Find out how you can use preference centres to take your segmentation and email marketing performance to the next level.Plus, Gavin will be sharing his email marketing insider tips.Episode sponsored by <a href="https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan" rel="noopener noreferrer" target="_blank">Klaviyo</a>****Get all the links and resources we mention & join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a>Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" rel="noopener noreferrer" target="_blank">https://keepopt.com/sponsor</a>

We've covering a more advanced email marketing tactic with dotdigital's Gavin Laugenie. Find out how you can use preference centres to take your segmentation and email marketing performance to the next level. Plus, Gavin will be sharing his email marketing insider tips. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

We've covering a more advanced email marketing tactic with dotdigital's Gavin Laugenie. Find out how you can use preference centres to take your segmentation and email marketing performance to the next level.Plus, Gavin will be sharing his email marketing insider tips.Episode sponsored by <a href="https://www.klaviyo.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan" rel="noopener noreferrer">Klaviyo</a>****Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer">https://keepopt.com</a>Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" rel="noopener noreferrer">https://keepopt.com/sponsor</a>

Email Marketing: Segmentation Tips for eCommerce Growth inc Preference Centres

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Google Ads
- Next Mini-Series = SEO
- Last Mini-Series = Email and SMS
 
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday. 
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. 
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

Business

Entrepreneurship

Education

How To

Marketing

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Google Ads - Next Mini-Series = SEO - Last Mini-Series = Email and SMS Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Google Ads
- Next Mini-Series = SEO
- Last Mini-Series = Email and SMS
 
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, &amp; Improving Conversion Rates

You can hear a new episode for free every Wednesday. 
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&amp;A webinar where you get to ask your questions of our guests. 
&gt;&gt; Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

Share Email Marketing: Segmentation Tips for eCommerce Growth inc Preference Centres

Sign up to save your podcasts

Email Marketing: Segmentation Tips for eCommerce Growth inc Preference Centres

Email Marketing: Segmentation Tips for eCommerce Growth inc Preference Centres

More shows like Keep Optimising

Social Media Marketing Podcast

Shopify Masters

eCommerce MasterPlan

Perpetual Traffic

Ecommerce Playbook: Numbers, Struggles & Growth

Marketing School - Digital Marketing and Online Marketing Tips

The Diary Of A CEO with Steven Bartlett

Winning With Shopify

My First Million

The Imperfects

Ecommerce: The Hammersley Brothers Ecommerce Podcast

Marketing Made Simple

The Rest Is Politics

eCommerce Explored

Stick to Football

The Rest Is Entertainment