Decoding AI for Marketing

Embedding Artificial Intelligence in the World’s Largest Companies


Listen Later

Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next. 

For Further Reading: 

Learn more about Ashok: https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in

AI at Kantar: AI at Kantar

Kantar’s AI Innovators Summit: https://www.kantar.com/campaigns/ai-innovators-summit

A webinar on Kantar’s research revealing the strong correlation between brand penetration and consumer attitude: Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors

Listen on your favorite podcast app: https://pod.link/1715735755

...more
View all episodesView all episodes
Download on the App Store

Decoding AI for MarketingBy Greg Stuart, Rex Briggs

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

10 ratings


More shows like Decoding AI for Marketing

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

31,993 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,262 Listeners

The Daily by The New York Times

The Daily

111,918 Listeners

Up First from NPR by NPR

Up First from NPR

56,500 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,987 Listeners

Practical AI by Practical AI LLC

Practical AI

204 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,074 Listeners

Hard Fork by The New York Times

Hard Fork

5,510 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

197 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

203 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

356 Listeners

The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief: Artificial Intelligence News and Analysis

633 Listeners

Leveraging AI by Isar Meitis

Leveraging AI

62 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

96 Listeners

Beyond The Prompt - How to use AI in your company by Jeremy Utley & Henrik Werdelin

Beyond The Prompt - How to use AI in your company

60 Listeners