A decade ago, Emily McDowell of Emily McDowell Studio sparked a greeting card revolution and evolution with the release of her Empathy Collection. Her card reading, "There is no good card for this" was both an acknowledgment that the market didn't reflect real life, and a challenge to makers to begin doing just that.

Emily's self-named stationery brand would eventually become Em & Friends; in 2022 it was acquired by Union Square Publishing, the publishing arm of Barnes & Noble. While she currently serves in a part-time consulting role, she is no longer an employee or part of its leadership.

Since @emilyonlife is currently on sabbatical from many of her endeavors, I am beyond grateful that she sat down with me to reflect on the art of disruption; the importance of timing; writing, rewriting and then rewriting again — as well as the dimensions and ultimate limitations of success. This interview was so compelling, I had to stretch it over two episodes!

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