Preppy Podcast

Adjani is the founder and creative behind Fancy Society, a colorful, handmade jewelry brand started in Jacksonville, Florida, in 2019. Obsessed with color, specifically pink!, sparkle, and making everyday life feel a little more fancy. Fancy Society is really about celebrating the fun things in life, being unapologetically yourself, and wearing the statement jewelry. Shop at https://thefancysociety.com

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Pastel Proper began in 2022 with a simple idea: the places we love deserve something more personal than a souvenir and more lasting than a photo on a phone. Our signature blank books were created to give those places a home. Designed to be displayed, gifted, and filled over time, each one becomes a place for handwritten notes, guest signatures, photos, inside jokes, family traditions, and the little details that make a destination feel yours. In October 2025, friends Eleanor and Marie took ownership of Pastel Proper, bringing together their love of interiors and backgrounds in design, retail, and consulting. Today, they are building the brand around thoughtful design, meaningful gifting, and the belief that the best pieces in a home are the ones with a story behind them. Pastel Proper creates modern keepsakes for the destinations, memories, and moments worth coming back to. Use code PREPPYPODCAST for 10% off at https://pastelproper.com

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Brooke John is the owner and designer of Marfa Boots. Started in October of 2022 in Dallas, Texas. The inspiration for Marfa Boots came when attending the American Rodeo and couldn’t find a pair of boots that would stand out from the crowd without breaking the bank. She realized there was a need for a brand of boots that is trendy, affordable, and can pair with a variety of looks. They have worked tirelessly to design and create a line of boots we believe to be a centerpiece in everyone's wardrobe. Shop at https://marfabootsco.com/ 

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Gretchen Hollingsworth is a serial entrepreneur who built Paddywax into an internationally recognized candle brand before selling it in 2015 and turning her attention to her next chapter. She launched INK+ALLOY in 2016 — a handmade accessories brand designed in Atlanta and brought to life by skilled artisan women in India, now beloved in boutiques across the country. Purpose-driven from the start, INK+ALLOY  partners with Commit 2 Change to fund education for girls in India — giving back to the community that inspires every piece INK+ALLOY makes. Shop at https://inkalloy.com/ 

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Allie+Bess is beaded jewelry made for living in color! Located in Dallas, Texas and founded by best friends and business partners Allie Wardlaw and Bess Callarman. Shop at https://shopalliebess.com/ 

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Lalania Balas is the founder of LBS Designs, creating hand painted canvas totes and Italian silk scarves inspired by the places we love and the places we want to go.

Her career began in New York City’s Garment Center, spanning fashion, product development and accessories companies including Daniel Wellington, where she worked with early influencer programs and brand partnerships. She later moved into talent management in Los Angeles, helping influencers translate their personal brands into product.

Covid took her to Boca Grande to hide out with family and recharge. A longtime boat & tote girl from growing up in Maine, she wanted to paint the places she loved onto the bags she was already carrying and realized she wasn’t seeing them in the local shops she loved. So she figured out how to paint on canvas and built LBS around bringing that idea to retail.

Today, LBS works with local retailers near Boca Grande and Palm Beach in the winter, then heads north for summer collaborations with partners including Erica Wilson, Coniglio and Montauk Yacht Club, creating small batch pieces rooted in place, heritage and a little imperfection. Shop at https://lbsdesignshop.com/ 

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Shaefer Santos is the founder and designer behind Hey Friends, a women's clothing brand inspired by timeless coastal style and thoughtful design. She started sewing and designing clothes as a little girl, and what began as a hobby eventually turned into the business she runs today. She launched Hey Friends when she was 16, and today she designs every collection with the goal of creating beautiful, wearable pieces that women can reach for season after season. Whether she is sketching new designs, working with artisans, or sharing the behind-the-scenes journey of building the brand, her heart has always been in creating something meaningful. Shop at https://heyfriendsbyshaef.com/

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Thirty years ago, Kathy Wise learned to play mahjong from a friend's Jewish grandmother while she was a law student at The Ohio State University (Go Bucks!). She spent a decade as a litigator before deciding to pursue her original passion, magazines. In 2016, she joined D Magazine, where she currently serves as editorial director. Under her leadership, the magazine has won numerous national awards, including CRMA awards for General Excellence and Excellence in Writing. Kathy has personally won a CRMA Award for reporting for “The Most Lawless County in Texas,” a feature about a Collin County judge who was convicted of a crime she didn’t commit, and a Folio Award for “The Rogue Shepherd,” a profile of Bonton Farms founder Daron Babcock.­­­ Inspired by the recent resurgence of mahjong, she decided to found a new national publication dedicated to the game she loves. When Marshall McKinney agreed to come on board as the creative director, she knew they were about to create something remarkable. Order at https://mahj.com/ 

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Bailey Ward is an Atlanta-based interior designer, founder of Cuvée Home, and the creative force behind the brand's thoughtfully curated collection of lighting and home décor. With over a decade of design experience and a degree in interior design, Bailey brings a refined eye for detail, craftsmanship, and functionality to every project and product she creates.

Guided by a designer's perspective, Bailey personally leads the design and curation process for Cuvée Home. Inspired by global interiors, timeless craftsmanship, rich layers, bold color, and the interplay of pattern and texture, she founded the brand to fill a gap in the market for accessible luxury lighting and thoughtfully curated home accents. Every collection is intentionally designed to help create homes that feel both elevated and deeply personal.

Bailey lives in Atlanta, Georgia, with her husband, William, their daughters, Maddox and Olivia, and their Golden Retriever, Tako. Whether she's designing a new collection, working with clients, or preparing her home to gather friends and family around the table, Bailey is passionate about creating spaces that are as meaningful as they are beautiful.

Shop at shopcuveehome.com

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When Susan, Frances, and their mother, Lee Gravely, took their first trip to Italy in 1983, they fell in love with the Italian culture. Thus, a brand was born that started with Campagna, VIETRI's flagship dinnerware. Throughout the years, VIETRI's focus has been to celebrate the simple act of sharing a meal with family and friends. Inspired by the Italian lifestyle, VIETRI encourages savoring one another's company, and keeping sacred the time spent around the table. Learn more at https://www.vietri.com/

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