Just in time for toy-buying season, Barry Kudrowitz, PhD, a toy designer and professor of product design at the University of Minnesota, and Doris Bergen, PhD, a professor emerita of educational psychology at Miami University in Ohio, discuss the psychology of toys. What makes something a good toy? Why do some toys stand the test of time while others fizzle out after one season? How has technology changed the way kids play with toys? Does gender affect kids’ toy choices? And do we ever grow out of toys?

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