Ep.14 - IMPACT CEO Bob Ruffolo knows that AI is the future, and he's focused on helping businesses take the first step. He explains that you can't let AI's risks keep you from moving forward. Instead, business leaders need to create a culture that fosters both safety and experimentation.

——————

Check out the full article here 👉 https://www.impactplus.com/blog/essential-practices-secure-workplace-ai-safety

Ep.13 - Discover HubSpot’s new features with Jess Palmeri on today’s episode. She shares the benefits of deal pipeline rules for accurate sales tracking, playbook analytics for improved team performance, and Stripe integration for seamless payment processing.

——————

Check out the full article here 👉  https://www.impactplus.com/blog/hubspot-updates-transform-business-march-2024

Ep.12 - You can't just tell your sales team to "sell more." Instead, says IMPACT’s Chris Duprey, you need to focus on turning mistakes into learning moments so you can build a team where everyone helps each other grow. You can boost your sales by emphasizing team goals that prioritize customer needs.

——————

Check out the full article here 👉 https://www.impactplus.com/blog/lead-with-accountability-to-drive-sales

Ep.11 - IMPACT coach Devon McCarty explains how communication errors are the real culprits behind missed sales opportunities. Devon gives practical advice on how to perfect your sales approach by turning pitches into conversations that build trust and drive results.

——————

Check out the full article here 👉 https://www.impactplus.com/blog/sales-reps-communication-failures

Ep.10 - You don't have to rely on ads to reach your audience on social media. Content expert Mandy York explains how businesses can implement a social strategy that's authentic and user-focused. With the right tools and the right content, you can build an engaged audience of future customers on social media.

——————

Check out the full article here 👉 https://www.impactplus.com/blog/organic-social-media-marketing

Ep.9 - In this episode, Alex is joined by Connor DeLaney to talk about how small businesses can approach social media with purpose and authenticity — and in a way that won't break the bank. Connor covers social listening, community building, and the tools to help you do it all.

——————

Check out the full article here 👉 https://www.impactplus.com/blog/best-social-media-management-tools

Ep. 8 - Alex is joined by Mandy York, trainer at IMPACT, to talk about how businesses can let AI handle some of their grunt work, while the team heavily involved in the creative process. With Mandy's approach, you get the best of both worlds: Human ingenuity and AI efficiency.

——————

Check out the full article here 👉 https://www.impactplus.com/blog/humanize-your-content-while-using-ai

Ep.7 - Bob Ruffolo, IMPACT CEO, shares the six-step strategy every business leader should use for integrating AI into their company culture. Discover how to inspire your team, set clear guidelines, and reward AI innovations — all from a leader who has actually done it.

——————

Check out the full article here 👉 https://www.impactplus.com/blog/ai-for-business-culture

Ep.6 - In our sixth episode, we explore IMPACT client E.W. Motion Therapy’s story of success through in-house video marketing. Alex is joined by Zach Basner and Noelle Salls to talk about the transformative power of creating a culture of video within an organization. Noelle tells us how video not only connects deeply with their clients but also how they plan to use it to drive even more business growth.

——————

Check out the full article here 👉 https://www.impactplus.com/blog/building-a-culture-of-video-at-your-company

Ep.5 - In our fifth episode, Alex Winter sits down with Zach Basner, a seasoned business coach to talk about why your company, regardless of its size, should create a Video Style Guide so your videos resonate with your audience and are always on-brand.

——————

Check out the full article here 👉 https://www.impactplus.com/blog/video-brand-style-guide