April 30, 2025

Energy Branding with Fridrik Larson and Will Bosanko

23 minutes

Episode 281 of ERENEWABLE and The Green Insider Podcast featured a discussion on energy branding with Fridrik Larson and Will Bosanko, focusing on the importance of clear vision, consistency, and effective communication in the energy sector. Fridrik Larson, founder and CEO of Charge-Powering Energy Brands, introduced himself as an energy branding enthusiast with a PhD combining finance and psychology. He explained his passion for helping the energy sector understand how to use branding effectively.

Fridrik then introduced Will Bosanko, CEO of BrandPie for UK and Europe, who joined the conversation from London. Will mentioned his long-standing partnership with Fridrik and their shared passion for energy branding.

Importance of Brand Consistency: Fridrik Larson and Will Bosanko discuss the necessity of maintaining brand identity during technological changes and the importance of clear communication for both employees and stakeholders. They caution against drastic rebranding during uncertain times to avoid confusion.

Human Touch in AI Communication: The hosts explore the balance between AI-driven communication and the need for human guidance to ensure meaningful and effective messaging. They agree that deeper values and long-term objectives should be prioritized over surface-level communication.

Charge Houston Conference: Transforming Energy Reputation

Fridrik discussed the upcoming Charge Houston Conference, highlighting its theme of “transforming energy reputation” and the changes in format. The conference will address industry concerns about messaging and pivoting strategies, featuring speakers from energy companies, universities, and research firms. Fridrik emphasized that the event is not solely about branding but encompasses various aspects of communication for energy companies.

Secure your spot for the event here and don’t forget to use our listeners discount code, “thegreeninsider15” for a discount on admission. Hope to see you all at The ION, Houston, TX May 28-30th.

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