Storytelling for business is the way to go if you really want to connect with your audience! In this episode, Jude Charles explains how crafting stories (rather than making statements) can take your business to the next level, what it takes to become a stand-out leader, why entrepreneurship requires a relentless spirit, and more! 

About Jude Charles:

Jude Charles is the Founder and CEO of Jude Charles Co, a full-service video production company with a mission to tell your brand’s story through dramatic clarity, leverage, and demonstration. Jude is the youngest of 10 children of a Haitian immigrant family. His passion for film and video production began at a young age, and over the past 15 years, he has honed his skills to become the sought-after storyteller and visual strategist he is today. 

Episode highlights:

• Being a successful entrepreneur requires the cultivation of a relentless spirit. Let’s be honest, you have to be a little bit crazy to take on the rollercoaster that is entrepreneurship, but if you have the ability to keep moving forward in spite of the challenges that are thrown your way, you’ve got what it takes to build a successful business! (02:57)
• To be a successful leader, it is essential to be able to communicate effectively, exercise patience, and bring the best out in others. (05:51)
• Take the time to develop your story. People are drawn to stories because they provide a deeper level of connection than statements. So, if you can build a story around your brand, it will allow you to connect with your audience on a deeper level. (21:32)
• Create content that you can use over and over again. By doing this, you are extending the value of that content and turning it into an asset. (29:03)

Jude’s best advice for entrepreneurs:

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• Story Bank Journal

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