This week on the Future of Tourism, David is joined by Bill Geist, the Chief Instigator at DMOproz. Together, they discuss three key attributes that will play a dominant role in the success of global tourism: stakeholder engagement, digital excellence programs and the creation of community-shared values around tourism activities and outcomes.  

As destinations around the world begin to recover from the impacts of COVID-19, one thing is certain: they’ll need to clearly and effectively communicate with their local communities. Residents may be hesitant to promote tourism to their region, and destination organizations may encounter challenges similar to those faced by destinations that are grappling with over tourism.