This episode of the Changing Higher Ed® podcast focuses on enrollment management solutions presidents and boards can use to navigate the enrollment cliff. Bill Conley and Bob Massa of Enrollment Intelligence Now join Dr. Drumm McNaughton to share practical guidance on setting realistic enrollment goals, aligning enrollment with finance, and managing institutional risk. (Part one examined the challenges; this discussion turns to the solutions.)

Topics Covered:

• Setting realistic enrollment goals using 3–5 years of funnel data

• Why inflated projections undermine trust with CFOs and boards

• Real-time dashboards and funnel monitoring for early intervention

• Mission-driven messaging and authentic student/alumni voices

• Balancing technology and AI with hospitality and personal interaction

• Enrollment management as part of long-term institutional risk planning

• Opportunities and risks of direct admission strategies

• Pipeline programs, community-based partnerships, and legal/political constraints

• Addressing the shrinking pipeline of experienced enrollment leaders

Three Key Takeaways for Leadership:

1. Monitor funnel data in real time and act on early warning signs.

2. Integrate enrollment management with finance and governance.

3. Invest in scenario planning, transparency, and leadership development.

Read the transcript or the extended show summary: https://changinghighered.com/enrollment-management-solutions-for-higher-ed-leaders/

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