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Modern Advisers don't use videos to sell their services, they use videos to highlight the feeling and emotion their services evoke. They use videos to build trust, and it's working.
Nick Lennox is the creative brain behind Udeo video and media. He works closely with Advisers helping them generate high quality content, convey their message and showcase their unique point of difference.
Episode highlights:
10:05 – Why being in front of the camera can help you understand your why
12:55 – The power of client testimonial videos
15:45 – The most effective Adviser videos you've seen
25:10 – How to get comfortable in front of the camera
27:13 – How to repurpose and leverage client testimonial videos
31:00 – The mere exposure effect to build trust and credibility before a first meeting
Show Notes:
Nick Lennox LinkedIn - https://www.linkedin.com/in/nickjlennox/
Udeo Video & Media - https://www.udeo.com.au/
General Disclaimer - https://www.xyadviser.com/disclaimer/
This podcast is brought to you by Salesforce (https://bit.ly/Salesforce_XY). Blaze new trails to richer client relationships with the world's #1 CRM.
We designed Salesforce Financial Services Cloud (https://sforce.co/2VHUx2Jto) to help you make every interaction personalised through rich client profiles centred on personal goals and pivotal life events. You can nurture deeper relationships with proactive tracking and event alerts that remind you to reach out when clients need you most.
Supercharge your productivity by managing client engagements, household relationships, and financial life goals all from the one connected platform. It's the world's #1 CRM, reimagined for wealth management.
We are excited to partner with XY Adviser to discuss how you can build richer client relationships and unlock loyalty.
Are you a Financial Adviser who wants to better understand Money Coaching and how you can incorporate this as part of your value proposition?
What if you had the tools and skillset to help clients overcome a negative relationship with money?
Lea Schodel fully transitioned from Financial Adviser to Certified Money Coach in June 2018. She's the yoga teacher, wellness coach and creative entrepreneur blending health and financial wellbeing through her location independent business Mindful Wealth.
In this episode, Lea shares her journey and explains how she's using Money Coaching to help people take ownership of their financial decisions.
Episode highlights:
9:45 – How are you blending yoga and financial coaching?
10:40 - Choice architecture and taking ownership of decisions
22:00 – Why there's no scope for innovation in the current advice industry
27:40 - How can Advisers add money coaching to their offering in an over-complaint industry?
32:15 - What does your money coaching process look like?
44:30 – Understanding clients with money archetypes
Show Notes:
Lea Schodel LinkedIn - https://www.linkedin.com/in/leaschodel/
Mindful Wealth - http://themindfulwealthmovement.com
Lea Schodel - http://www.leaschodel.com/
General Disclaimer - https://www.xyadviser.com/disclaimer/
This podcast is brought to you by Salesforce (https://bit.ly/Salesforce_XY). Blaze new trails to richer client relationships with the world's #1 CRM.
We designed Salesforce Financial Services Cloud (https://sforce.co/2VHUx2Jto) to help you make every interaction personalised through rich client profiles centred on personal goals and pivotal life events. You can nurture deeper relationships with proactive tracking and event alerts that remind you to reach out when clients need you most.
Supercharge your productivity by managing client engagements, household relationships, and financial life goals all from the one connected platform. It's the world's #1 CRM, reimagined for wealth management.
We are excited to partner with XY Adviser to discuss how you can build richer client relationships and unlock loyalty.
In the startup world, adversity is a given. We always hear about successful businesses, but we rarely hear about the stressful and often volatile journey they undertook to get there.
Rohit Bhargava is the voice behind The Startup Playbook Podcast. He's also seen both failure and success in his own business ventures.
In this episode, Adrian from XY and Rohit explore the many facets of startup life including tech, relationship building, the power of community and overcoming adversity – all of which can be attributed to life as an Adviser or as an Advice business owner.
Episode highlights:
8:20 – New ways of engaging your client base and prospects
11:40 – Some of the most interesting startup guests you've had on the show
19:20 – How adversity in business presents an opportunity
24:42 – The power of community when faced with adversity in business
27:53 – Relationship building versus transactional conversations
Show Notes:
Rohit Bhargava - https://www.rohitbhargava.co The Startup Playbook Podcast - https://www.startupplaybook.co Playbook Media - https://www.playbookmedia.com.au Youtube: https://www.youtube.com/channel/UCMaccqk-6dT9pBOKJ05GbYQ Twitter: @rohitbhargava7 IG: @rohit_bhargava
General Disclaimer - https://www.xyadviser.com/disclaimer/
This podcast is brought to you by Salesforce (https://bit.ly/Salesforce_XY). Blaze new trails to richer client relationships with the world's #1 CRM.
We designed Salesforce Financial Services Cloud (https://sforce.co/2VHUx2Jto) to help you make every interaction personalised through rich client profiles centred on personal goals and pivotal life events. You can nurture deeper relationships with proactive tracking and event alerts that remind you to reach out when clients need you most.
Supercharge your productivity by managing client engagements, household relationships, and financial life goals all from the one connected platform. It's the world's #1 CRM, reimagined for wealth management.
We are excited to partner with XY Adviser to discuss how you can build richer client relationships and unlock loyalty.
How are Financial Advisors articulating deep client conversations in their advice documents? What if we scoped advice on a client's goals rather than advice related only to product categories?
These questions and a whole lot more are thoroughly discussed in this podcast with Fraser Jack, host of the Goals Based Advice Podcast.
Fraser explains the interesting power dynamic he believes exists between Advisor and client, and why Advice businesses are ultimately relationship businesses.
Episode highlights:
12:50 – How can tech help the advisor and consumer relationship?
14:49 – Scoped technology helping with Adviser productivity today
20:08 –The ability for clients to co-create their advice with the Advisor
26:14 – Articulating deep client conversations in an advice document
27:41 – Opinions and biases affecting client conversations
30:40 – Scoping advice on client goals instead of products
Show Notes:
Fraser Jack LinkedIn - https://www.linkedin.com/in/fraserjack123/
The Goals Based Advice Podcast - http://co.xyadviser.com/goalsbasedpodcast
Advice Intelligence - https://www.adviceintelligence.com
This podcast is brought to you by HUB24 (https://www.HUB24.com.au), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisers to innovative solutions that create opportunity, while delivering an awesome user and client experience.
They're big time supporters of advisers going solo and their BDM team are great to work with. We're proud to partner with HUB24 - they're big fans of the XY community and are continuing to help drive the positive evolution of financial advice.
As Financial Advisors and paraplanners, how can we best capture a client's lifestyle or intangible goals in a compliant SOA?
With over 10 years' experience in Financial Services, Hayley Knight is the ideas woman and work life balance advocate behind Contract Paraplanning Services.
She's a firm believer in the power of communication and relationship building when it comes to outsourced paraplanning and has plenty of great ideas to share in this chat with Adrian.
Episode highlights:
2:45 – Articulating clients' intangible goals in a compliant SOA
8:00 – Is there any correlation between more compliance and better advice?
11:45 – Using tech to evolve the traditional and stagnant SOA
27:10 – How Hayley is getting paraplanners more involved with Advisers and the associations
32:35 – The advice process which produces the best SOAs
Show Notes:
Hayley Knight LinkedIn https://www.linkedin.com/in/knighthayley/
Contract Paraplanning Services https://www.contractpps.com.au/
General Disclaimer - https://www.xyadviser.com/disclaimer/
This podcast is brought to you by HUB24 (https://www.HUB24.com.au), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisers to innovative solutions that create opportunity, while delivering an awesome user and client experience.
They're big time supporters of advisers going solo and their BDM team are great to work with. We're proud to partner with HUB24 - they're big fans of the XY community and are continuing to help drive the positive evolution of financial advice.
Micro-niching as a Financial Advisor; what is it and will it change Financial Services as we know it?
Finn Kelly of Wealth Enhancers and Clayton Daniel of XY Adviser discuss the power of behavioural coaching and why Finn strongly believes 'lifestyle planning' is no longer just optional, but should should be an essential part of an Advisor's value proposition.
Wealth Enhancers are hosting their (possibly last) Coaching Academy in a few weeks (6-8 May in Sydney). There's still time to register and learn how to become a great coach for the biggest demographic of people in the world:
Info: https://wealthenhancers.com/coaching-academy/ Tix: https://wealthenhancers.typeform.com/to/vJRIDU
Episode highlights:
5:00 – Behavioural coaching and being a lifestyle planner
7:00 – Micro-niching
11:30 – What kind of tech are you using now compared to 5 years ago?
16:45 – It's less about being an Advisor, and more about being a brand
29:00 – How did you upskill in behavioural finance?
30:30 – The WECA academy; what is it, how to get tickets.
Show Notes:
Finn Kelly LinkedIn - https://www.linkedin.com/in/finnkelly1/ Wealth Enhancers - https://wealthenhancers.com/
General Disclaimer - https://www.xyadviser.com/disclaimer/
This podcast is brought to you by HUB24 (https://www.HUB24.com.au), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisers to innovative solutions that create opportunity, while delivering an awesome user and client experience.
They're big time supporters of advisers going solo and their BDM team are great to work with. We're proud to partner with HUB24 - they're big fans of the XY community and are continuing to help drive the positive evolution of financial advice.
When asked whether technology will enable or challenge what Advisers do and how they service their clients, Peter Lalor (CEO of Money Brilliant) sums it up brilliantly when he says that tech will no doubt change what Advisers do, but this change will also bring with it fantastic opportunities.
So if technology can be an enabler for Advisers, how can we make sure we're utilising a suite of tech products which best compliments our unique value propositions?
This episode is for the Adviser who wants to better understand the opportunities tech presents and how it can be used to give a sophisticated and intelligent client experience.
Episode highlights:
7:40 – How Peter is teaming his professional career in Financial Services with his love for tech
16:10 – Open banking: Friend or foe?
18:00 – The consumer data right in Australia. What it is, how it affects our clients and the opportunities it presents.
28:40 – How Money Brilliant is doing the heavy lifting for Advisers who incorporate cash flow in their value proposition
33:15 – The benefit of integrating cash flow platform into CRM to create complete customer experiences
40:14 – What can Advisers do to speed up tech integration offered by providers
Show Notes: Peter Lalor LinkedIn https://www.linkedin.com/in/peter-lalor-4a89aaa/ MoneyBrilliant https://www.moneybrilliant.com.au/ MoneyBrilliant and Salesforce https://youtu.be/UjeJdbV4goE
General Disclaimer - https://www.xyadviser.com/disclaimer/
This podcast is brought to you by Salesforce (https://sfdc.co/XY). Blaze new trails to richer client relationships with the world's #1 CRM.
We designed Salesforce Financial Services Cloud (https://sforce.co/2VHUx2Jto) help you make every interaction personalised through rich client profiles centred on personal goals and pivotal life events. You can nurture deeper relationships with proactive tracking and event alerts that remind you to reach out when clients need you most.
Supercharge your productivity by managing client engagements, household relationships, and financial life goals all from the one connected platform. It's the world's #1 CRM, reimagined for wealth management.
We are excited to partner with XY Adviser to discuss how you can build richer client relationships and unlock loyalty.
When asked whether technology will enable or challenge what Advisers do and how they service their clients, Peter Lalor (CEO of Money Brilliant) sums it up brilliantly when he says tech will no doubt change what Advisers do, but this change will also bring with it fantastic opportunities.
So if tech can be an enabler for Advisers, how can we make sure we’re utilising a suite of tech products which best compliments our unique value propositions?
This episode is for the Adviser who wants to better understand the opportunities tech presents and how it can be used to give a sophisticated and intelligent client experience.
Episode highlights:
7:40 – How Peter is teaming his professional career in Financial Services with his love for tech
16:10 – Open banking: Friend or foe?
18:00 – The consumer data right in Australia. What it is, how it affects our clients and the opportunities it presents.
28:40 – How Money Brilliant is doing the heavy lifting for Advisers who incorporate cash flow in their value proposition
33:15 – The benefit of integrating cash flow platform into CRM to create complete customer experiences
40:14 – What can Advisers do to speed up tech integration offered by providers
Show Notes:
Peter Lalor LinkedIn - https://www.linkedin.com/in/peter-lalor-4a89aaa/
MoneyBrilliant - https://www.moneybrilliant.com.au/
MoneyBrilliant and Salesforce - https://youtu.be/UjeJdbV4goE
General Disclaimer - https://www.xyadviser.com/disclaimer/
This podcast is brought to you by Salesforce http://bit.ly/Salesforce_XY. Blaze new trails to richer client relationships with the world's #1 CRM.
We designed Salesforce Financial Services Cloud (https://sforce.co/2VHUx2Jto) help you make every interaction personalised through rich client profiles centred on personal goals and pivotal life events. You can nurture deeper relationships with proactive tracking and event alerts that remind you to reach out when clients need you most.
Supercharge your productivity by managing client engagements, household relationships, and financial life goals all from the one connected platform. It's the world’s #1 CRM, reimagined for wealth management.
We are excited to partner with XY Adviser to discuss how you can build richer client relationships and unlock loyalty.
---
This podcast is brought to you by HUB24 (https://www.HUB24.com.au), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisers to innovative solutions that create opportunity, while delivering an awesome user and client experience.
They’re big time supporters of advisers going solo and their BDM team are great to work with. We’re proud to partner with HUB24 - they’re big fans of the XY community and are continuing to help drive the positive evolution of financial advice.
There's no denying uncertainty within Financial Services is at an all-time high. However, in light of this, Scott Farmer of Bravium believes this is a golden opportunity for Financial Advisers to re-evaluate their business models, think about how they can add and articulate their value to their clients and continually evolve.
He doesn't for one minute think it will be easy, but he's confident it will be worth it if Advisers are to continue making a meaningful difference to clients lives and build profitable businesses.
Bravium has been supporting a fee for service model since 2009. Taking a totally holistic approach, Scott and his team will not take on new clients who are only looking for specific transactional advice.
This episode is a deep dive into Scott's value proposition and the process he has built to ensure his team are continually going above and beyond for their clients.
Episode highlights:
4:10 - How industry uncertainty is prompting Advisers to re-evaluate their business models
6:15 – How you transitioned to a fee for service model
12:00 – What's the first step to letting go of insurance commissions?
22:45 - Why Advisers are underestimating the cost of providing advice
32:35 – What's your initial engagement steps with clients?
38:45 – Why you built your own cashflow fintech solution?
Show Notes:
Scott Farmer LinkedIn - https://www.linkedin.com/in/scott-farmer-57647825/
Bravium - https://www.bravium.com.au/
SavvyApp - https://www.savvyapp.com.au
XY ON TOUR Event Info & Tickets - https://co.xyadviser.com/xyontour-podcast
XY Adviser Online Training Platform - https://www.xyadviser.com
General Disclaimer - https://www.xyadviser.com/disclaimer/
This podcast is brought to you by HUB24 (https://www.HUB24.com.au), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisers to innovative solutions that create opportunity, while delivering an awesome user and client experience.
They're big time supporters of advisers going solo and their BDM team are great to work with. We're proud to partner with HUB24 - they're big fans of the XY community and are continuing to help drive the positive evolution of financial advice.
There’s no denying uncertainty within Financial Services is at an all-time high. However, in light of this, Scott Farmer of Bravium believes this is a golden opportunity for Financial Advisers to re-evaluate their business models, think about how they can add and articulate their value to their clients and continually evolve.
He doesn’t for one minute think it will be easy, but he’s confident it will be worth it if Advisers are to continue making a meaningful difference to clients lives and build profitable businesses.
Bravium has been supporting a fee for service model since 2009. Taking a totally holistic approach, Scott and his team will not take on new clients who are only looking for specific transactional advice.
This episode is a deep dive into Scott’s value proposition and the process he has built to ensure his team are continually going above and beyond for their clients.
Episode highlights:
4:10 - How industry uncertainty is prompting Advisers to re-evaluate their business models
6:15 – How you transitioned to a fee for service model
12:00 – What’s the first step to letting go of insurance commissions?
22:45 - Why Advisers are underestimating the cost of providing advice
32:35 – What’s your initial engagement steps with clients?
38:45 – Why you built your own cashflow fintech solution?
Show Notes:
Scott Farmer LinkedIn - https://www.linkedin.com/in/scott-farmer-57647825/
Bravium - https://www.bravium.com.au/
SavvyApp - https://www.savvyapp.com.au
XY ON TOUR Event Info & Tickets - https://co.xyadviser.com/xyontour-podcast
XY Adviser Online Training Platform -
https://www.xyadviser.com
General Disclaimer -
https://www.xyadviser.com/disclaimer/
This podcast is brought to you by HUB24 (https://www.HUB24.com.au), an ASX listed company with over $10b in funds under management and one of the fastest growing platforms in the market. They believe in connecting advisers to innovative solutions that create opportunity, while delivering an awesome user and client experience.
They’re big time supporters of advisers going solo and their BDM team are great to work with. We’re proud to partner with HUB24 - they’re big fans of the XY community and are continuing to help drive the positive evolution of financial advice.
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