Meet Lynn Yap, featured author of The Altruistic Capitalist, on the launch of her first book.
Join Lynn, Kirstin, and Mark in conversation on business as a force for good. Learn what we can each do to make a difference on the planet and in our communities.
Lynn is passionate about working with business leaders to create social impact and value with all stakeholders, customers, teams, and partners alike. "My experience in innovation, brand, and strategy as well as skill sets in data analytics, business model innovation, and design thinking, enable me to support brands in implementing purpose in their strategy and communication," she says.
"I worked with global companies and start-ups in the US and Europe to increase brand awareness and marketing campaign efficiency, deliver operational excellence and digital transformation, and increase sales in existing and new markets," Lynn says.
Are you tired of hearing that companies can’t create a profit and make a positive impact simultaneously?
The Altruistic Capitalist looks to spark change in conversations in board rooms, offices, and schools to turn the focus from sales, profits, and returns to the impact good business can have on people and the planet. Through her interviews with prominent business leaders as well as her personal experiences in the business world, author Lynn Yap offers ways to rethink capitalism, create a positive impact, and do meaningful work. Yap looks to tackle questions like:
- Where do people and planet enter into the equation when businesses calculate returns?
- How can we turn a profit while also creating a sustainable business with positive impacts?
- How can companies scale impact to provide benefits to the environment and community?
Her book speaks to leaders, social entrepreneurs and intrapreneurs, and innovators who want to change the relationship between business, our people, and the planet. We can no longer rely on governments and non-profit organizations alone to solve our social and environmental problems. As we look urgently to the business world for solutions, this kinder, more mindful brand of capitalism just may provide a pathway out.
In this interview, Lynn chats with us about the path that led her to start her journey focusing on businesses that can be a force of good. While working at Adidas, she saw how various collaborations and partnerships with different startups enabled Adidas to maximize value and develop new innovations. This and other such experiences led her to write the book.
As a business owner, Lynn tells you you need to understand what, your purpose is, what drives you and your organization, what are the values that motivate your organization, and, follow those, your profit comes after that.
She stresses the point that in today’s world, there is no trade-off between a company that focuses on environmental or people goals and a company that focuses on profits. Both these scenarios have to go hand in hand, it’s a win-win situation so as to maximize value for everyone.
In her book, The Altruistic Capitalist leader has three mindsets:
- Mindfulness,
- curiosity, and
- Grit.
Lynn focuses on the goals are around collaboration, candidness, and transparency really make for a much greater outcome in your company such...