Dan Swift recommended we adopt a new enterprise sales playbook
50% of enterprise sales is 90% personal
Problem: Your relationship lacks Trust
Remedy: Get Vulnerable and Stay Vulnerable
1. Make Sure the Leader Is Vulnerable First and Often
Navy SEALs commander puts it, ‘I screwed that up’ are the most important words any leader can say.
Red Arrows
• Dale Carnegie improve communication, influence, and leadership
Become a friendly person by:
o genuinely interested in people.
o talk in terms of others peoples interest.
• Matthew Syed:
o Key finding social science: people with a giving approach are flourishing in a world of interdependency. Invitation to stay relevant in 2020 build your social intelligence and social capital.
• Rob Howes:
know the:
o Fear/Risk
o Ambition/Ego and doubts…
o …Greed/opportunity and leverage points of economic buyers
50% of enterprise sales is 90% personal
• Anant Patel:
o Make your line manager look golden
• NLP Pacing and Leading
Purpose of pacing and leading:
Speak directly to the unconscious and access its hidden resources.
• Lisa A pacing and leading
INFLUENCING FOR CHANGE
adapting your style to motivate others
It takes practice, rehearsal and willingness to be not very good to start.
David Ogilvy quote:
“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.” .”...I would add enter their world with a genuine intent to enhance their career and life.
50% of enterprise sales is 90% personal
My deepest desire is that we all come out of this situation, having unlocked resources within ourselves that we previously didnot think existed. My passion is bringing out the best in people
Thank you for your attention, please do feel free to pass onto anyone whom you believe would benefit from this perspective at present.
If you want to take control of your career:
contact [email protected]
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