
Sign up to save your podcasts
Or
Send us a text
Tired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by turning your website into a source AIs can safely cite. Instead of treating models like fact vaults, we treat them like brilliant writers who need trustworthy notes. That shift unlocks a practical playbook: ground responses in real documents, use retrieval‑augmented generation, and structure your content around clear, unambiguous entities.
We break down RAG in plain terms: retrieval first, generation second. Think open‑book exam, where you get to choose the book. When your policies, performance metrics, and definitions are precise and easy to retrieve, AIs pick your pages to anchor their answers. That means replacing “unparalleled performance” with “10,000 records per second, 20% faster than the previous version,” mapping canonical names for products and features, and supporting claims with dates, units, and links. We share cautionary tales—from invented airline policies to fake case law—and translate them into concrete steps any team can take to reduce risk and increase trust.
The bigger win is strategic. As organisations build internal copilots and external chat experiences, they’ll prioritise ingesting domains with reliable, machine‑readable knowledge. This authority economy rewards brands that publish clean, verifiable, entity‑rich content. We walk through a simple content audit you can run this week, how to align claims across your site, and why release notes, policy pages, and structured data make you more “retrievable.” By the end, you’ll know how to write for humans and machines at the same time—and how to become the default reference in your niche.
If this helped you think differently about content and AI, follow the show, share it with a teammate, and leave a review. Got a question you want answered on air? Send a voice note from the link in the show notes.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
Help feed the algorithm and leave a review at ratethispodcast.com/seo
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
5
33 ratings
Send us a text
Tired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by turning your website into a source AIs can safely cite. Instead of treating models like fact vaults, we treat them like brilliant writers who need trustworthy notes. That shift unlocks a practical playbook: ground responses in real documents, use retrieval‑augmented generation, and structure your content around clear, unambiguous entities.
We break down RAG in plain terms: retrieval first, generation second. Think open‑book exam, where you get to choose the book. When your policies, performance metrics, and definitions are precise and easy to retrieve, AIs pick your pages to anchor their answers. That means replacing “unparalleled performance” with “10,000 records per second, 20% faster than the previous version,” mapping canonical names for products and features, and supporting claims with dates, units, and links. We share cautionary tales—from invented airline policies to fake case law—and translate them into concrete steps any team can take to reduce risk and increase trust.
The bigger win is strategic. As organisations build internal copilots and external chat experiences, they’ll prioritise ingesting domains with reliable, machine‑readable knowledge. This authority economy rewards brands that publish clean, verifiable, entity‑rich content. We walk through a simple content audit you can run this week, how to align claims across your site, and why release notes, policy pages, and structured data make you more “retrievable.” By the end, you’ll know how to write for humans and machines at the same time—and how to become the default reference in your niche.
If this helped you think differently about content and AI, follow the show, share it with a teammate, and leave a review. Got a question you want answered on air? Send a voice note from the link in the show notes.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
Help feed the algorithm and leave a review at ratethispodcast.com/seo
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
1,438 Listeners
1,586 Listeners
190 Listeners
114 Listeners
176 Listeners
354 Listeners
221 Listeners
2 Listeners
84 Listeners
9 Listeners