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Entrepreneurs Roundtable: Marketing for Small Businesses
This episode kicks off a three-part series where we take a deep dive into a topic alongside seasoned professionals. In this episode, we’re focusing on marketing strategies for small businesses. We are joined by Jon Katinsky, the President of Hothouse, a branding and design house, as well as Javier Santana, the Chief Experience Officer of Chemistry Agency. We discuss social media marketing, influencer marketing, and emerging marketing trends.
- Chapters -
00:00:00 Introduction and Background
00:07:44 The Attention Economy
00:09:02 Unify Your Marketing Voice
00:13:44 Balance Between Branding and Performance
00:20:08 Competitive Audits and Analysis
00:25:39 The Affect of Influencer Marketing
00:34:28 Enhancing Customer Experience
00:36:07 Marketing Mistakes
00:39:39 QA & QC for Marketing Process
00:42:46 Emerging Strategies
00:45:38 Closing
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By Hiscox
4.8
155155 ratings
This episode kicks off a three-part series where we take a deep dive into a topic alongside seasoned professionals. In this episode, we’re focusing on marketing strategies for small businesses. We are joined by Jon Katinsky, the President of Hothouse, a branding and design house, as well as Javier Santana, the Chief Experience Officer of Chemistry Agency. We discuss social media marketing, influencer marketing, and emerging marketing trends.
- Chapters -
00:00:00 Introduction and Background
00:07:44 The Attention Economy
00:09:02 Unify Your Marketing Voice
00:13:44 Balance Between Branding and Performance
00:20:08 Competitive Audits and Analysis
00:25:39 The Affect of Influencer Marketing
00:34:28 Enhancing Customer Experience
00:36:07 Marketing Mistakes
00:39:39 QA & QC for Marketing Process
00:42:46 Emerging Strategies
00:45:38 Closing
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