What does it mean to practice data-driven law? On this episode, Bob speaks with Jeff Pfeifer, the LexisNexis vice president charged with driving overall product strategy for LexisNexis Legal and Professional, North America. Over the past several years, Pfeifer has spearheaded a series of acquisitions and product developments, all with the goal of establishing LexisNexis as the leader in legal analytics and enabling what he calls data-driven law. Pfeifer oversaw the company's 2016 acquisitions of legal analytics companies Lex Machina and Intelligize and the 2017 acquisition of Ravel Law. Most recently, Pfeifer led the roll-out of Lexis Analytics, a suite of tools that organizes all of LexisNexis's major analytics acquisitions and products (as well as a couple new products) into three categories of analytics – litigation, regulatory and transactional. Bob talks with Jeff about these acquisitions, the launch of Lexis Analytics, and his vision of the data-driven lawyer. Pfeifer is a 29-year veteran of LexisNexis. Before taking on his current role in 2015 as vice president of product management, he was vice president, primary law and Shepard's, and president and CEO of LexisNexis Puerto Rico. Earlier, he was vice president of marketing. He was recognized this year as among the Fastcase 50, honoring the "smartest, most courageous innovators, techies, visionaries, and leaders in the law."

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