Matt Kibbe is joined by Brian Nichols, host of The Brian Nichols Show, to discuss the failures of libertarians to effectively market ideas. In his day job as manager of a sales team, Nichols has learned that the best way to communicate with people is not to tell them what you think they should know, but to listen to their problems, answer their questions, and establish yourself as a source of trusted information others can turn to in times of doubt. By becoming less aggressive and more open, libertarians could go a lot farther towards making inroads with the average American looking for answers to problems, like government lockdowns, that are actively affecting their ability to live and prosper.