How do you get people to share a good thing?

In our last episode, we spent time talking with a few Nordstrom family members about how the company started, the values that shaped it early on, and the establishing of a culture and reputation that’s propelled this business through the last 125 years.

But there’s one lesson—or fact—that’s been essential for us to understand and embrace as the business has grown. Yes, the family can set the tone—but what sustains us is “resonance”. It’s the adoption of our philosophy by tens of thousands of employees across the country. It’s the constant nurturing of our culture by the people who’ve joined our company and found something familiar that reflects their own character. Something that they can be proud to participate in and share with others.

For Part 2 of our 125th Anniversary series we’ll be taking a closer look at what makes Nordstrom so sticky. How is it that we’ve earned such loyalty and passion from our people?

You’ll hear from a handful of current and former Nordstrom employees to help paint a picture of what it feels like to be welcomed into—and become part of—the extended Nordstrom family.

Thanks for tuning in to episode 104. We hope you enjoy it!

Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to [email protected] to be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.