Retail today looks a lot different than it used to.

Customers can shop on their phone from their couch. They can compare us to the entire world in about five seconds. They expect personalization. They expect overnight, or even two-hour delivery.

And honestly? That’s fair!

If we want to stay relevant, we have to evolve and grow to meet the customer’s changing needs.

But one constant that’s anchored us through our entire 125 years is that we don’t define what good service looks like—customers do.

In parts 1 and 2 of our 125th anniversary series we took a look back at our history, and how our culture has spread and grown along with the company.

For Part 3 we’re bringing the focus to the present—to pay attention to what a modern customer is looking for, to meet them on their terms, and to empower our people to seek out new and better ways to serve.

To help tell this story you’ll hear, once again, from my brother and Co-CEO, Erik Nordstrom, as well as our cousin and Chief Merchandising Officer, Jamie Nordstrom.

You’ll also hear from a few current Nordstrom employees in varying roles—from the physical sales floor to our digital marketplace.

No matter where our customers wish to shop with us—in a store face-to-face, or in sweatpants under a blanket in bed—we’ll be there for it.

Yes, the business has become more complex, but the mission is simple:

Make customers feel good, and look their best.

Thanks for tuning in to episode 105. We hope you enjoy it!

Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to [email protected] to be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.