Like many of you, I’m sure, William Massena first came up on my radar from his 2015 episode on HODINKEE’s Talking Watches. Hard to believe that’s already been nearly 8 years ago, and I actually didn’t meet William in person until this past October when he walked by the STANDARD H booth at WindUp in New York City.I politely introduced myself, told him I enjoyed his episode, and then we proceeded to talk about our shared love of the same sunglasses company, Jacques Marie Mage. It’s very much a cult brand, so any time someone wearing them gets called out, it inevitably solicits a smile and a surprised response, not unlike spotting a rare watch, for example.This episode follows a podcast first where William accidentally slept through our initial podcast Zoom recording - i found this to be hilarious and he was clearly jet lagged, so I kept that part of the discussion in the mix. William, please don’t be embarrassed - it was too funny to leave out!Needless to say, William and I have a really fun conversation. I certainly learned a ton about his background and path into watches, and he does a great job offering advice on leaning into the idea of acquiring your grails.

STANDARD H

https://standard-h.com/

@standardh_

@standardh_podcast

Massena Lab

https://massenalab.com/

@therealmassena

Passion Fine Jewelry

https://passionfinejewelry.com/

@passionfinejewelry

Independent in Time

https://www.independentintime.com/

@independentintime

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit standardh.substack.com/subscribe