Alex Raymond, founder of Amplify and creator of the Conscious Entrepreneur Summit, returns to share what’s happened since he set a bold goal on stage: turning Amplify into a $3M business in two years. Inspired by Dr. Benjamin Hardy’s “10x Is Easier Than 2x” and “The Science of Scaling,” Alex explains how “pathways thinking” has shifted his focus from incremental tasks to operating as if the goal is already achieved.

One of the biggest shifts? Writing his first book, “The Growth Department.” Alex opens up about the discipline, support, and courage it takes to codify his ideas into something meaningful, rather than just another business book. He also shares how building a mastermind after the summit has created accountability, momentum, and a community committed to thinking bigger together.

This conversation raises questions every founder faces: Are you running your business from a place of scarcity or scale? What would change if you truly operated from your goal, not just toward it?

Episode Breakdown:

00:00 Introduction and Big Goals

01:25 Pathways Thinking and 10X Growth

02:40 Writing The Growth Department

04:27 Book Timeline and Value Creation

09:58 Delegation and Building Scalable Structures

12:56 Mastermind Group and Accountability

14:53 Using AI as a Thinking Partner

16:28 Community, Momentum, and Entrepreneur Wellbeing

20:50 Lessons from Podcasting and Entrepreneurship

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Connect with Sarah Lockwood:

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