Dr. Grant Collins, perhaps better known as The Braces Guy®, is a Minnesota-based orthodontist and one of the most recognized social media innovators in the orthodontic profession. As the founder of Collins Orthodontics, Grant has built a mission-driven practice rooted in customer service excellence, positive office culture, and creative outreach beyond traditional orthodontic boundaries.

On this episode, you will discover:

• How this orthodontist turned an empty schedule into a thriving practice through vision, values, and hard work
• Why focusing on mission over self transformed his team and patient experience
• Creative strategies for delivering Ritz-Carlton and Disney-level customer service in your orthodontic office
• Tips on building a healthy relationship with social media while growing a recognizable personal brand
• How The Braces Guy uses short-form content, team empowerment, and community engagement to drive orthodontic innovation

Recorded September 16, 2021 at the Mother of Pearls Conference in Minneapolis, MN.

Generous support for this podcast comes from LightForce Orthodontics and KLOwen Custom Braces.

Join the community of forward-thinking orthodontists and catch up on every episode at illuminateorthopodcast.com — where innovation meets inspiration.

The Illuminate Orthodontic Podcast explores cutting-edge orthodontics and dentistry, offering orthodontists insights on innovation, patient care, custom braces, Invisalign & aligners, and 3D printing — while spotlighting leadership, practice growth, work-life balance, and the business of running a thriving orthodontic practice with creativity and entrepreneurship.