Creating measurable marketing accountability is crucial for PCCs to track the performance of their marketing efforts and ensure that they are achieving their goals. In today's episode, Eric provides a step-by-step guide on how to create a high-level, high-accountability relationship with your marketing team.

Topics include:

Create measurable, accountable marketing relationships (1:54)

Qualified lead ratio is important (5:31) 

Efficiency vs speed in marketing (10:44)

Understand lead goals and phasing (18:04) 

Forecast lead performance using data (24:12)

Measure performance for company success (28:30)