This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).

In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan explore why specialty coffee is so significant.

They dive into the love and intricate processes involved in creating specialty coffee and discuss the challenges faced by the industry.

The conversation highlights the importance of maintaining the quality and experience of specialty coffee amidst market saturation and economic difficulties.

Additionally, they touch on the role of consumers and the viability of the specialty coffee business model.

Don't miss this insightful discussion on the deeper meaning and value of specialty coffee.

00:00 Introduction to Specialty Coffee

00:48 Sponsorship Message

01:27 Welcome and Episode Overview

01:50 The Essence of Specialty Coffee

03:05 Challenges in the Specialty Coffee Industry

05:45 Nolan's Journey and Business Decisions

08:52 The Importance of Appreciation and Innovation

15:15 Reflections on Specialty Coffee

25:33 Looking Ahead: The Role of the Consumer

26:30 Closing Remarks and Call to Action

Connect with Nolan and Proud Mary Coffee here:

https://www.instagram.com/proudmaryusa/

https://www.instagram.com/proudmarycoffee/

https://www.instagram.com/auntypegsbypmc/

https://www.proudmarycoffee.com

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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Apple Podcasts: https://apple.co/3LgSXio

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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