A sea change is coming to aesthetics, and the first waves are already coming in with a resounding crash on the shores of the plastic surgery and medspa landscape — acquisition and consolidation of aesthetic medical practices on a scale never before seen.

What does it all mean for the aesthetic medicine eco-system?

According to Drew Fine, Chief Commercial Officer at Advanced Medaesthetic Partners or AMP, it's a way of empowering practices to truly become partners in something greater.

The fastest-growing multi-brand aesthetic platform, AMP is taking a non-traditional approach to the healthcare roll-up strategy. Emulating a model seen in the hospitality space, AMP partners with practices to bolster their existing brand, all while providing underlying support and resources that might otherwise be out of reach for a local private practice.

Find out how AMP seeks to create an industry-leading platform for strengthening and growing aesthetic practices while protecting local uniqueness — and perhaps disrupting the aesthetic market itself — on the latest episode of The Technology of Beauty.

0:00 Intro
1:00 Background
7:42 An introduction to Advanced Medaesthetic Partners
9:48 Who AMP partners with
11:18 Practices as partners
14:44 Looking at the future of AMP
18:44 Goals for growth "And what are your goals in terms of how many practices?"
20:24 Crystal ball
21:33 Aesthetics has always been driven by innovation

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The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/