Marcie Pantzer is the founder of Dear Annabelle, a luxury paper goods brand that brings a whimsical wink to the classic art of correspondence. The brand was born from Marcie’s personal love of letter writing, starting when she went away to sleep away camp as a girl.

Her passion for sending and receiving mail was only rivaled by her affection for the tools of the trade — beautiful stationery and fine paper products. With Dear Annabelle — named for her daughter — she’s created her dream line of stationery, place cards, and note pads that celebrate joy, humor and connection.

Michelle had the honor of creating her booth at the Shoppe Object show and in doing so and familiarizing herself with the products, she knew she had to have her as a guest.

Michelle & Marcie discuss creating the brand, its packaging and how she figured it all out after never being in a creator or in a product driven business. Impressive, to say the least.

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