Partner and Chief Strategy Officer of The Special Group NZ, Rory Gallery, joined us for a look at some of his (multiple) award winning campaigns, his creative roots and a look at how Ireland can compete on the global creative stage.

Links to some of Rory's campaigns.

1. Kiwi Sceptics – This ran in Australia for Air NZ. It won in the first ever year of branded content at Cannes, when branded content was still very much a new thing.

https://www.youtube.com/watch?v=qX0TqnIXg5o

2. Guinness – Made of More. The Made of More Brand platform was very successful leading to Rory authoring two IPA effectiveness gold papers for this. It is a good story about developing a brand platform and building a long term brand.

https://www.youtube.com/watch?v=66HuFrMZWMo

https://www.youtube.com/watch?v=WxtA0L36Wvs

https://www.youtube.com/watch?v=lJhw0FeKaU0

3. Highlights from more New Zealand ads;

https://vimeo.com/437557847

https://www.youtube.com/watch?v=bWKWMcjA-68

https://www.youtube.com/watch?v=NhoIT5CL5qA