In this week's episode, we take a deep dive into Grisch, the fascinating niche style gaining traction among Sweden's affluent youth. Drawing on our listeners' firsthand accounts and a century of Scandinavian cultural history, we dissect its surprisingly long lineage— from fin-de-siècle dandies and Eurotrash dudebros to gangster rappers and old money influencers—all culminating in a high-stakes world of designer denim, puffer vests, and luxury low-profile sneakers. We ponder how the complex relationship between class, age, nationalism, and masculinity embodied by Grisch might result in its global domination.

Special thanks to Charles, Elsa, Justine, Iman, Matilda, Ebba, and Jesper for their insights! 

Links:
Image board
Selected TikToks: 1, 2, 3, 4, 5, 6, 7
Chris Heyn Jr. on TikTok
eric_roth2 on TikTok
Marcus Rolf on TikTok
Your Ultimate Guide to Scandinavian Fashion by The Daily Scandinavian
About Us – Garde Grisch
De Vet Du – Sture P (Music Video)
Peder Fogstrand aka Greven
"The Law of Jante" (on Janteloven) by Michael Booth for The Paris Review
The Murder of Einar (Swedish rap legend) – YouTube
Azealia Banks announces her move to Stockholm in Swedish radio interview
Yung Lean @subwaytakes Interview
Consumers that are middle and upper class in Nordic countries 2024 – Statista