This week’s guest Alyssa Benner has been in retail for 16-17 years. She has worked in boutique shops and corporate owned retail & has always moved up quickly in those jobs due to not only loving what she did but hard work. She is a creative person by nature so when it came to merchandising it came so easy for her. As she began getting further into her career, she realized that not everybody had the skill set to merchandise.

For job interviews, she would always lead with her amazing merchandising skill set and how it would be a great attribution to their business, learning later that not all companies realized the value of an amazing merchandised store and more importantly the actual value to the store.

Alyssa currently works as a home and beauty buyer for Cupcakes and Cashmere. From one merchandiser to another, Michelle & Alyssa talk the good, the bad and the ugly of merchandising plus offer tips along the way!

This week’s episode is sponsored by Sales Producers Inc., a progressive business to business company representing Gift, Lifestyle, Fashion, Personal Care, & Kids lines selling to retail stores with a mission to create long lasting, profitable relationships by adding significant value to our Customer, Vendor, and Team partners. For more information, check out their social media or website Sales Producers Inc.

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