Nicole Swartz is the attorney and founder behind Sprout Law, a law firm for women business owners. She's also a business owner as well. In 2015, she started a skincare line that was featured in hundreds of stores around the world and even the Golden Globes gift bags. After two years, she had to rebrand the entire business because she didn't have a trademark. Now, she helps other women trademark their brands to avoid the same situation.

Nicole is featured as an expert in Forbes, the Washington Post, Girlboss, and speaks at events like Alt Summit, Craftcation, and South by Southwest. Plus her Reels and TikTok about celebrity trademark gossip are pretty darn fun:)

Michelle & Nicole talk about her journey into the skincare business, aspects of the trademark process, common mistakes & why trademarking is so important.

This episode sponsored by Fine Lines, a west coast wholesale rep agency with showrooms in Las Vegas and Seattle representing over 50 fabulous gift, fashion + home lines.

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