The Betting Startups Podcast

Ep. 115: Personalizing the player experience w/ Matthew Gilbery & Rob Davis from Optimove

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Ep. 115 features Matthew Gilbery & Rob Davis from Optimove, which is the #1 CRM marketing solution for the iGaming industry.

 

Hear them discuss:

  • Rob’s background as co-founder of Graphyte, a personalization startup that exited to Optimove in 2022
  • The synergies between Graphyte and Optimove, and why the acquisition made sense for both sides
  • How Optimove drives CRM marketing through player personalization
  • When startups should consider building personalization into their marketing mix
  • The role of AI in personalization, and how they expect to see that evolve as AI technology advances

    •  

    Learn more 👇

    ➡️ Optimove website

    ➡️ Matthew Gilbery on Linkedin

    ➡️ Rob Davis on Linkedin

     

     

     

    --

    This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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