We're joined by Laura Costello Head of Sustainability and Planet Services at Thinkhouse to discuss her recent Goodlife Project, a research initiative that asks its respondents what exactly a good life is, how one can be achieved, what's stopping people from getting there and how advertising can contribute to it.

For more on The GoodLife Project;

https://www.thinkhousehq.com/the-youth-lab/how-can-we-reimagine-a-good-life