This is the 3rd episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Monika Firl, the Senior Advisor of the Coffee Program at Fairtrade International.

The theme of this series is exploring what Fairtrade International (Fairtrade Coffee) represents and stands for in 2024 with a specific focus on their efforts in the coffee sector.

In this episode of The Daily Coffee Pro by Map It Forward Podcast, Lee and Monika delve into how Fairtrade serves small-scale coffee farmers, the challenges and complexities of the trade, the misconceptions about Fairtrade, and the importance of building strong farmer cooperatives.

Monika shares insightful anecdotes and experiences that highlight the essential roles played by coffee farmers and the critical need for improved trade practices.

Tune in to understand how Fairtrade aims to make a real difference in the industry and what more can be done to support coffee farmers globally.

00:00 Introduction and Fairtrade's Role

00:37 Sponsorship Message

01:15 Welcome and Guest Introduction

01:26 Fairtrade's Mission and Impact

05:43 Challenges and Misconceptions

09:07 Fairtrade's Limitations and Realities

12:16 Improving Fairtrade and Industry Collaboration

16:31 The Future of Coffee and Fairtrade's Role

23:56 Conclusion and Next Episode Teaser

27:43 Closing Remarks and Call to Action

Connect with Monika and Fairtrade International here:

LinkedIn: https://www.linkedin.com/in/monika-firl-663a151a/

https://www.fairtrade.net/

https://www.instagram.com/fairtradeofficial/

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